Client: Noor Foods, Riyadh
Product: Basmati 1121 Long Grain (Private Label “Noor Gold”)
Quantity: 8 containers
Duration: 2022 – 2023

Objective:
To develop and supply premium branded rice under the client’s private label for Saudi retail markets.

Process:
Our packaging team collaborated with the client to design customized printed bags that aligned with Saudi retail branding guidelines. The rice was selected from our premium export-grade stock, ensuring long grain, purity, and perfect aroma retention.

Challenges:
Maintaining brand design consistency across multiple packaging suppliers. Mian Rice Mills centralized the printing process for uniform results.

Outcome:
The client’s brand “Noor Gold” became a recognized retail name within six months of launch. We continue to provide private label rice packaging to Noor Foods under an exclusive supply contract.